Strategy

Mission

IMAs mission is to ensure the safety of the Icelandic people through easy access to medicines and medical equipment, professional services and impartial information based on the latest knowledge.

Vision

IMA is a leading force in the health and well-being of the community.

Emphasis

  • Digitalization
  • Streamlined processes
  • Strong infrastructure
  • Desirable workplace
  • Strong presence and active information sharing
  • Effective national and international collaboration
The video above represents IMAs strategy.
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